Demerits of improper keyword management
While SEO experts suggest that key word is the major weapon for getting noticed in the virtual world, it is equally vital to realize that key words are not the only factors that increase your ranking. They are just one part of the whole affair.
It is equally important to realize that if you stuff your article with lots and lots of keywords it will only make your write-up grab the attention of spam posts. So, your post will ultimately lose its real importance!
But, it is vitally essential to remark in this same context that lack of keywords will make your content get lost in the web world. You will sharply lose your ranking on the search engine.
Fundamentals of keyword incorporation
Know keyword ranking: The first and foremost thing you need to do before implementing keywords in your post it to understand the rankings of your keywords. There are several tools available, such as Search Term Suggestion Tool of Overtune, which can be made use of in ascertaining the statistics of your post on the latest search on them. You will also be able to get knowledge on the keyword that is best for you, both from the context of the nature of your post and from the respect of search engine ranking.
Ascertain keyword density: It is needless to state the keyword density gives you the proportionate percentage of keywords present in your write up as compared to the total texts in it. Although the average proportion of keywords is solely dependent upon the preference of the search engines, the good practice is to limit it within 2% to 8%. However, the major search engines always prefer the lower proportion. The specialized keyword analysis tools will give you a vivid picture on this. They will also assist you in increasing your page ranking by giving you necessary feedback.
Count the keywords: As we have already opined that too much or too less of everything can be detrimental for your post, so it is a professional approach to know exactly when you should limit the keywords in your post. To be honest, there is still no SEO, who can give you the accurate numeric count on how many times your keyword must appear in your post since opinion always vary from one another. It is only with regular practice that you acquire the approximate assumption of keywords in your posts.
The position of keywords: The position of keywords is also the vital issue when you produce an SEO flick, which is designed to get the highest clicks. The expert SEOs suggest that it is never a healthy practice to keep the upper and the lower part of the post free of keywords and jam the middle part of the write up with the same. This is not only makes your ranking suffer in the search engine but give monotony and robotic appeal to your post. Unfortunately, the readers will never be interested in these mechanical-looking posts without any appeal.
It is rather found that contents which have keywords at the top and the bottom rank higher on search engine pages. So, incorporate the primary keyword in the first paragraph of your post and at the last line of the same to fetch positive traffic. Distribute the primary ones uniformly throughout the middle part of the post, so that the interest of the readers towards the post is never jeopardized with.
But, it is again to be mentioned in this context that this is just a broad concept of placement of keywords. Each search engine can have a specific requirement. Therefore, it is crucial for you to have a clearer picture on that if you wish to be one of the top notch SEO experts too.
Keywords are important for any post. They are not only the traffic generating and page ranking machines, but can generate spams too. So, you need to follow the technical guidelines up to the perfect precision when you incorporate keywords in your write up.
Diana Maria is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of games and gadgets. She also likes reading various articles on gizmowatch.com & cellphonebeat.com